What does On-page SEO strategy involves?

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This particular method is known to refer to site optimization by using page content and text. Tags and keywords are used, which are relevant to the site content and place in appropriate locations. Appropriate sub-headings and title are also considered, thus helping the content to be valuable and rich.


Some strategies followed by On-page SEO
  • Choosing keywords: It is considered to be an informative term that is used for indicating page or site subject and content. As a statement, phrase or question is typed by the user within the search bar, the input is read by the engine as a keyword set fed into the database query at the time of retrieving the results. When SEO is concerned, keyword selection is quite crucial and hence, proper planning is an absolute must. Less competitive, relevant keyword phrase is better used not exceeding 30,000 searches.
  • Appropriate title: The site specified title is not to exceed 65 characters, since the extra ones are likely to be truncated. Title is to be significant to site content since inconsistency could hurt search engine benefits.
  • For subheadings and headings use header tags (H1, H2, H3): Appropriate header tags are to be used while writing the contents. H1 is to be used for describing main topic. Subheadings are equally crucial and if indicted with H2, H3, then it can be distinguished easily by search engines.
  • Declare Meta Description and Meta tags: The latter is considered to be small descriptors which describe better the content. They appear just within the page’s code and not on page. Meta Description describes the page to the search engines, offering information served as text snippet shown to the users to their response to a particular query, for summarizing the page or site. The Meta description tags are to be within 155 characters.
  • Use Alt Tags in used images: They might appear useless; however, can help the search engines t recognize the inserted images. These are actually written text which is read by the system. Hence, appropriate ALT tags are to be applied to the images.
  • Appropriate URL structure: URL (Uniform Resource Locator) is human readable text that is used for communicating with the servers rather than using original IP address. The Site’s URL is stated to be based upon file structure as well as name provided to each file or directory. The URL is to be created readable and simple. The files and directories are to be named according to the keywords and content desired to be recognized by the search engine. Spaces, underscores, or other characters are to be avoided for separating words in the URL. Hyphens can be used instead but not many. The URL is not to exceed 2048 characters.
  • Internal Linking: There is a need to develop links within the page to navigate with the other site pages. It helps to increase internal link popularity which will be liked by the search engine. Links can also be derived from sites having similar contents. It does assist the search engines and users to easily understand what the page is about.

The above are the few On-Page strategies used by the reputed seo services India.

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