In the last two decades, India has evolved as a public relation hub in a big way. Public relations has emerged as an opportune mixture of communication, distribution channel for publications, cross segment promotions, reaching out to target audience and media publications. In simple words a PR agency is the one who manages all the communication from a company to its audience / customers. They are in a big way responsible for the image and reputation of any business in the eyes of its stakeholders.
The list of successful PR agencies are growing day by day, but still in our country success is measured in terms of revenues and not by its value and performance. Here are a few reputed PR Firms that ranks high in the PR Agency List:
1. Value 360: Have been rated as the champion of start-ups, is the preferred choice of many Indian biggies like the Paytm and Shopclues. Started by the trio of Gaurav Patra, Kunal Sinha and Manisha Chaudhary has risen above in the ladder in a short span of time.
2. Edelman India: Along with partner brand Zeno, Edelman India is very close to become a 100 crores plus company. At the steering wheel of a digital powerhouse, Edelman India, country operations are headed by Rakesh Thukral, supported by Amit Narayan and Kunal Arora.
3. Perfect Relations: A leader in the political communication chapter, was stsrted in 1992 by Dilip Cherian and Bobby Kewalramani. With a keen focus on mandates that are government connected. Perfect Relations has some iconic brands attached to its portfolio and is a market leader in its segment. The firm was recently sold to Dentsu Aegies Network.
4. Adfactors: Created by ajesh Chaturvedi and Madan Bahal in 1980, Adfactor is almost 20 years in the business. The firm has been accolade and appraised of many awards and is the only PR firm to rank in the list of top 100 PR firms in the world.
5. Concept: The firm, known to be IPO specialist, is also a powerhouse in India’s financial capital. Vivek Suchanti, Ashish Jalan and BN Kumar started this firm that has reached at the helm of success in a very short span of time.
Here is a consolidated list of some more prominent firms that are termed as best PR agencies of the country:
- Popkorn Communication
- MSLGROUP India
- Text 100 India
- Ketchum Sampark
- Avian Media
- The Practice
- APCO Worldwide India
- PR Pundit
- Madison Public Relations
In a world everywhere there is publishers and contents, the factors that makes the unique and champions to stand out are creativity, relevance and the appropriate use of latest technologies. PR has always been about creating influence and achieving reach with greater story ideas and using technology to its use. In this modern scenario technology PR is altogether a different game. It helps clients with a wide range of technology uses from marketing technologies to providing in depth cyber security to cloud computing services contact centre software.
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