How to Increase SEO Rankings Practically by Using Topic Clusters?


Topic linking is known as internal linking in wider term and in SEO internal links go to web pages located in the same domain. Compared to external links, internal links are measured as lesser values. Topic clusters however can be used tactically used to improve a site’s performance significantly and subsequently increase rankings of the website.

What is internal linking?

Google algorithms use internal links to identify website content. The search engine bots importantly crawl over these links to find new content. This would also mean that your website content will not be noticed or ranked if the web pages are not internally linked.

How topic clusters work?

Topic linking is narrower while internal linking is broad. Topic links usually link posts with related content or themes in a website and to one another. Let us make it simple, Wikipedia for example has many links in an article which obviously point towards many other topics that are related. This is the reason why Wiki is ranked among the top every time you search a subject.

As per Google, the number of internal links present in the page is the pointer for search engines to know about the relative significance of that page. This is the reason why home page of sites is always high ranked than the subsequent pages as they have more backlinks. The strategy is to post as many links as possible to related topics on home page and consequently increase value and rankings.

Topic Clusters and Siloing

What is topic clusters? Topic clusters are set of articles that connect to a pillar page. It will have decisive linking structure and content format. Pillar pages can be of two types, namely resource page and a pillar page with 10x content, containing a collection of internal and external liking in that order. Here we will explain this with an example of a travel website:

If you manage a travel website you will have several pages giving information about different countries. In the site you will also have several pages talking about different cities. Siloing comes to effect where the country page contains links that point towards the pages that contain cities of the country. You can go further by placing links in the city pages such as “places to visit”. This goes on and on and that is how siloing works. Basically it is the organizing of your environment.

How the links for siloing improves your sites performance?

  • Site navigation for users is simplified
  • Google bot crawling is made easier
  • Value is distributed strategically

With sloing navigation around your website pages is made easier for visitors. They don’t have to search for items as the backlinks will point that out to them. This way the user will spend more time than usual and importantly increase the chance of a business on the ripe. It should be recalled that home pages have the most backlinks hence are higher ranked on SERPs than subsequent pages. The value pertaining to the home page is further distributed down the line to each linked page.

If you have any questions on how to set up your website or are looking for a SEO company in India, feel free to contact us or mail

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23 March 2023 at 15:11 delete

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8 June 2023 at 11:22 delete

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