Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
How to Increase SEO Rankings Practically by Using Topic Clusters?

How to Increase SEO Rankings Practically by Using Topic Clusters?

06:55 2 Comments

Topic linking is known as internal linking in wider term and in SEO internal links go to web pages located in the same domain. Compared to external links, internal links are measured as lesser values. Topic clusters however can be used tactically used to improve a site’s performance significantly and subsequently increase rankings of the website.

What is internal linking?

Google algorithms use internal links to identify website content. The search engine bots importantly crawl over these links to find new content. This would also mean that your website content will not be noticed or ranked if the web pages are not internally linked.

How topic clusters work?

Topic linking is narrower while internal linking is broad. Topic links usually link posts with related content or themes in a website and to one another. Let us make it simple, Wikipedia for example has many links in an article which obviously point towards many other topics that are related. This is the reason why Wiki is ranked among the top every time you search a subject.

As per Google, the number of internal links present in the page is the pointer for search engines to know about the relative significance of that page. This is the reason why home page of sites is always high ranked than the subsequent pages as they have more backlinks. The strategy is to post as many links as possible to related topics on home page and consequently increase value and rankings.

Topic Clusters and Siloing

What is topic clusters? Topic clusters are set of articles that connect to a pillar page. It will have decisive linking structure and content format. Pillar pages can be of two types, namely resource page and a pillar page with 10x content, containing a collection of internal and external liking in that order. Here we will explain this with an example of a travel website:

If you manage a travel website you will have several pages giving information about different countries. In the site you will also have several pages talking about different cities. Siloing comes to effect where the country page contains links that point towards the pages that contain cities of the country. You can go further by placing links in the city pages such as “places to visit”. This goes on and on and that is how siloing works. Basically it is the organizing of your environment.

How the links for siloing improves your sites performance?

  • Site navigation for users is simplified
  • Google bot crawling is made easier
  • Value is distributed strategically

With sloing navigation around your website pages is made easier for visitors. They don’t have to search for items as the backlinks will point that out to them. This way the user will spend more time than usual and importantly increase the chance of a business on the ripe. It should be recalled that home pages have the most backlinks hence are higher ranked on SERPs than subsequent pages. The value pertaining to the home page is further distributed down the line to each linked page.

If you have any questions on how to set up your website or are looking for a SEO company in India, feel free to contact us or mail

7 Marketing Goals for Your E-commerce Website in 2019

10:16 1 Comment
E-commerce is a very fluid and highly competitive landscape. Trends change, customer behavior patterns change, and new businesses enter the market. You need to optimize your website and marketing strategy accordingly.

Experts in this field recommend conducting a thorough audit of your website every year and then take another look at your goals. Setting new goals every year ensures you maintain an upward momentum and your business grows at a steady rate.

This article will help you set effective marketing goals and targets for your e-commerce website for 2019.

1. Make Your Website Responsive 

Google has officially shifted to the mobile-first index.If your website has a desktop and a mobile version, your mobile version will be used for ranking your site. That’s why it is important to ensure your website has a responsive design and performs well on all devices.

A responsive website might require some initial investment, especially if you have an enterprise-level platform. But the investment is worth it because you’ll see increased traffic, more visibility on search engines, and deliver a good user experience.

Responsive websites look great on all devices, which can help you have a good impression on your prospective customers. As many people have started to shop on their mobile phones, this design change is essential now.

2. Get the Right Traffic
Most e-commerce websites focus on bringing more traffic to their website, but they rarely consider the type of traffic they get. For example, if you’re an athletic sportswear and equipment brand, you might not benefit from traffic consisting of elderly individuals with limited mobility.

This means you need to optimize your traffic generating strategies to ensure the right kind of people find your website. Here are some tips that can help you achieve that:

    • Create an audience profile
    • Choose the right keywords to target
    • Be where your audiences are
    • Create content that will appeal to your target audience

You can use Google Analytics to keep track of the kind of traffic you see and alter your campaign accordingly. Track factors like geographic location, demographics, interests, technical data, time of visit, and other such factors.

3. Develop Long-Term Relationships

While new traffic and customers bring in revenue, old customers help you maintain stability. That’s why it is important to establish a long-term relationship with your clients.

One of the best ways to establish a long-term relationship is to get the client on your mailing list. This allows you to stay in touch with proven customers and repeat sales. Email marketing is a highly successful medium and you can get around $38 in returns for every dollar invested.

Developing long-term relationships through email marketing will be more successful than any other avenues, especially for e-commerce platforms.

4. Improve User Experience 
User experience is one of the most important factors to consider when building a website. Many website owners forget about it after the site is online and seeing visitors. It is important to keep an eye on the overall user experience and check if there’s a problem regularly.

For example, it is possible for your website to slow down and develop bugs over time. If you don’t check the user experience, you’ll miss these issues and fail to optimize your website accordingly.

Keep an eye on your Google Analytics data. You will need to audit your website if there’s a sharp drop in conversion rates or a steep rise in bounce rates.

5. Experiment With Different Content Marketing Strategies

Most business owners stick with blogging and writing articles as a part of their content marketing campaign. While such strategies are still effective, 2019 is an excellent time to expand your reach and explore different options. There are different kinds of content marketing platforms to explore and they include:

    • Video tutorials and how-to guides
    • Podcasts
    • Podcasts with guests and interviews
    • Candid Livestream content
    • Whitepapers with in-depth research
    • Infographics and similar image-based content

These formats are more appealing and will keep your audiences engaged. Infographics are some of the most shared content formats available today. Around 84% of marketers who have used this format find it useful.

Experimenting with different types of content is a great way to get more user engagement. It is also a good way to stand apart from the crowd. Different content formats might require a little more investment, but they deliver great ROI.

6. Increase Sales
Most business owners become lost in the world of modern marketing and lose sight of what truly matters; sales. You need to make sure all of your marketing strategies translate meaningfully to sales directly or indirectly.

For example, if you have a healthy content marketing campaign that brings in a lot of traffic, look at the nature of that traffic. Is it research traffic that won’t convert or buyer traffic that will translate to sales?

If you’re getting largely research traffic, you need to rethink your content marketing strategy. You need to optimize your CTA, target different keywords, and alter the content accordingly.

This applies to all of your marketing campaigns. Use Google Analytics to examine the performance of your marketing campaigns. Check which strategies translate to sales most often and redirect your investment there. This ensures you have a streamlined and optimized campaign.

7. Personalize Interaction with Users
You can see an 18% spike in sales if you provide a personalized experience to customers. They like brands that tailor their services according to their preferences and requirements.

Personalized interaction doesn’t have to be complicated. You can just add the customer’s name to promotional emails and offer something like a discount on their special days. That will go a long way to impress customers.

You can also optimize your e-commerce websites to ensure it provides recommendations based on a customer’s shopping history.

These goals can help you take your e-commerce business to new heights. Adding new goals every year will ensure your business doesn’t stagnate or fall behind the competition.

Author Bio:
Ayushi Choudhary is a Jr. Content writer working with Ranking By SEO. In her corporate life she write many blogs and articles on SEO, Link building, SMO and many more.

6 Ways of Converting the Website Traffic into Sales

09:41 6 Comments
In today’s world it is essential for business to have an effective online presence. The internet has turned the world into a global village and if you want to reach your potential consumers then you need to use the tool of internet to its full potential. 

A business website is an important part of the business. Making online business has become a part of successful business. If you want to make online money using the website then you need to work on generating traffic. If the website is not getting any visitors then it is of no use to the business. The traffic it attracts is going to affect all the aspects of the site like its rank, page views and most importantly the sales.

If you are looking to monetize the site then you need to figure a way to convert the traffic into sales. You need to generate leads so that the visitors generate some business and get you some profit.
Here are a few tips that can help in converting the site traffic into sales.

Focus on website basics:
Every business needs a website that is functional and easy to use. The problem with startups is that they become too concerned with the creativity and uniqueness of the site that they fail to focus on the basics that will attract the traffic and encourage the visitors to enquire about the products or services that you have to offer.

The loading speed of the site is the first basic thing that you need to focus on and then optimization of the landing page. The speed of loading should be fast because the potential consumers are not going to wait as the site loads. Do not put the site online without testing it with reliable and efficient tools. Make sure that the content and design of the site is SEO based so it gets high visibility on the search engines.
The contact information:
If you are looking to generate leads from the site then the contact information of the business should be displayed on the top of the home page. It will make sure that the customers do not miss it. Clearly displaying the contact information will allow the customers to contact the company without any problem and you will get a chance to impress them with your services.

An opt-in form on home page:
The conversion rate can increase if you make it easier for people to contact. Putting an opt-in form on the front page offers a nice incentive to the visitors to use your services or buy the products. The form offers an easy option to share their information and get what they want. Use a compelling punch line on top of the form and make it attractive. Keep it simple and short so that the visitors can fill it without any problem.

Use video marketing:
The videos are an excellent tool for getting the attention of the site visitors. Most of the shoppers watch the videos on the site so make sure that your videos are convincing and are able to convince the visitors to spend their money. Using video marketing will definitely get you more visitors and you will have a chance to convert them into profit.

The About Us page:
The About Us page of the site is an important part of the site because it allows you to introduce the business to the customers. This page should be carefully crafted because you need to encourage customers to trust your products and services.

You should tell the story of the business because it is an excellent way of engaging the customers and getting them interested. You should have an impressive mission statement that peaks the interest of the consumers. Include a sign up option on the About Us page so that the visitors sign up. It is an excellent way of generating good leads.

Putting forms on every page:
If you want the web traffic to convert into sales then you need to show the visitors how easy it is to connect with you. The sign-up forms should appear on every page so that the visitors can easily sign up and they do not have to go to the home-page to do so.

Get more Instagram followers by understanding these following points

14:49 Add Comment
Instagram is fast becoming a hot spot for brands looking to use social media to connect with current and potential customers - and for good reason.

Nicknamed the "King of Social Engagement by Forrester Research, Instagram has an average interaction rate of 2.3% per follower! This far exceeds the brand engagement rate on both Facebook (0.2%) and Twitter (0.02%).

With high engagement rates and over 400 million active monthly users it is no surprise that gaining new followers on Instagram has become the # 1 priority for any business that uses the platform.

But how do I get followers on Instagram? Is it through content? Adverts?

Unfortunately, there is no magic formula on how to get thousands of new followers on Instagram, but there are ways to hone your Instagram strategy so your audience can find - and follow - you.

We set out below a step by step to build a successful Instagram and win more followers:

In this guide, we'll cover some of the tactics that we have seen that are effective for getting more followers on Instagram. Do you want to move to the section that interests you most? Click the buttons below to jump to the sections you want to focus on.

Create a clear strategy

The use of any social network in a random and aimless way can lead to wasted resources and a low return on investment. Instagram is no exception. Having a strategy in place will help you define what you want to achieve, so you can segment and attract new followers relevant to your business.

Whether you're starting from scratch or adjusting your efforts towards Instagram, here are three elements to building a solid strategy:

Investigate your competitors

An analysis of what your competitors are doing on Instagram will show you the following:

  • - How really is a realistic business follow of your niche or industry;
  • - What kind of content other businesses in your niche or industry post - and what is not working.
  • - How often the audience will expect you to post content.
  • - How other companies are engaging your target audience.
Decide what story you will tell

No matter what industry your business fits into, you have a story to tell that fits perfectly into a highly visual network like Instagram. The compelling narrative in your content will give you one being on purpose and can inspire word of mouth from your current community, making your Instagram account more appealing to new followers.

Satisfy the curiosity of your followers by showing how your product is made, or by sharing a prospect's perspective to humanize your brand, or position your brand aspirationally, by presenting the lifestyle of your customers. You do not have to limit your strategy to just one of these groups. Most successful brands will tell you all these stories at once in different ways and perhaps on different social channels.

Role Of Digital Marketing In Today's Business

09:48 11 Comments
Tоdау, the wоrld rеѕіdеѕ оnlіnе аnd there іѕ no dеnуіng thіѕ. The digital marketing company are utilizing the іntеrnеt more thаn аnу other mоdе оf correspondence. Furthermore, advanced mаrkеtіng іѕ trulу assuming a vеrѕаtіlе part іn оrdеr tо соnnесt with the majority and creating ѕuссеѕѕful showcasing lеаdѕ, еѕресіаllу fоr ѕmаll, and medium organizations.

Digital Marketing Defined

The digital marketing company іѕ thе аdvеrtіѕіng and advancement оf buѕіnеѕѕеѕ аnd thеіr brаndѕ through dіgіtаl mеdіа channels. Computerized mеdіа, аt thе mоmеnt, іnсludеѕ wеbѕіtеѕ, web-based social networking, radio, tеlеvіѕіоn, mоbіlе and еvеn frames оf trаdіtіоnаllу nоn-dіgіtаl mеdіа ѕuсh аѕ bіllbоаrdѕ and travel ѕіgnѕ. Basically, any promoting media that іѕ dеlіvеrеd еlесtrоnісаllу іѕ considered dіgіtаl mаrkеtіng.

This leaves оnlу vаrіоuѕ fоrmѕ оf реrѕоn-tо-реrѕоn (P2P) mаrkеtіng, рrіnt аdvеrtіѕіng аnd dіrесt showcasing outside оf thе dіgіtаl mаrkеtіng umbrеllа. Evеn thеn, рrіnt аdѕ, dіrесt mаіl, рrіnt dіrесtоrіеѕ, bіllbоаrdѕ аnd роѕtеrѕ are for the most part beginning to соnnесt tо thеіr dіgіtаl partners. Wіth іtеmѕ lіkе URL lаndіng pages, QR codes, web bаnnеr publicizing, оnlіnе dіrесtоrіеѕ аnd tеxt соdеѕ, trаdіtіоnаl mаrkеtіng аnd аdvеrtіѕіng quite often hаѕ a dіgіtаl mаrkеtіng association.there are much digital marketing agency which plays an important role in the marketing business.

Why the Focus on Digital Media

The ѕhіft tо dіgіtаl mеdіа іѕ being drіvеn bу showcasing аgеnсіеѕ, business оwnеrѕ аnd соnѕumеrѕ аlіkе. Thе еvеr-іnсrеаѕіng dеmаnd to demonstrate ԛuаntіfіаblе comes about mаkеѕ gоіng dіgіtаl a drеаm for the dіgіtаl mаrkеtіng аgеnсу. Mоѕt dіgіtаl media, іnсludіng sites, ѕосіаl mеdіа and mоbіlе publicizing іѕ muсh simpler tо trасk thаn conventional mаrkеtіng mеdіа ѕuсh as рrіnt аdvеrtіѕіng.

Fоr buѕіnеѕѕ оwnеrѕ, mаnу shapes оf dіgіtаl publicizing аrе vеrу lоw соѕt. Having a web nearness, еngаgіng сuѕtоmеrѕ іn discussions thrоugh ѕосіаl media and е-mаіl showcasing аrе lоw соѕt аltеrnаtіvеѕ tо рrіnt promoting аnd dіrесt mаіl. Thеѕе dіgіtаl channels аrе аvаіlаblе tо buѕіnеѕѕеѕ оf any size, аnd hеlр to еvеn thе рlауіng fіеld for new businesses, private ventures, and іndереndеnt соnѕultаntѕ ѕееkіng nеw business.

Fоr соnѕumеrѕ, thе quick расе of life mаkеѕ computerized аdvеrtіѕіng a muѕt. Whеn buyers are іn nееd of gооdѕ аnd ѕеrvісеѕ, gоnе аrе the times of thumbіng through a рhоnеbооk tо fіnd thеm. Presently, we whір оut оur mоbіlе dеvісеѕ or head tо оur соmрutеrѕ fоr аnѕwеrѕ – аnd wе fіnd thеm quick.

The digital marketing agency realities are that advanced strategies for correspondence and promoting are quicker, more flexible, down to earth and streamlined, so it is maybe obvious that once the innovation ended up plainly accessible we started rapidly moving into the computerized age. Fortunately computerized offers the same amount of potential to advertisers as it does to purchasers.

Before we take a gander at the advantages of computerized advertising, we should take a speedy preview of a portion of the key types of it at display:
  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile marketing (SMS, MMS, etc.)
This is a long way from a thorough rundown, and new types of computerized promoting, for example, enlarged the truth, are arriving constantly.