7 Marketing Goals for Your E-commerce Website in 2019

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E-commerce is a very fluid and highly competitive landscape. Trends change, customer behavior patterns change, and new businesses enter the market. You need to optimize your website and marketing strategy accordingly.

Experts in this field recommend conducting a thorough audit of your website every year and then take another look at your goals. Setting new goals every year ensures you maintain an upward momentum and your business grows at a steady rate.

This article will help you set effective marketing goals and targets for your e-commerce website for 2019.

1. Make Your Website Responsive 

Google has officially shifted to the mobile-first index.If your website has a desktop and a mobile version, your mobile version will be used for ranking your site. That’s why it is important to ensure your website has a responsive design and performs well on all devices.

A responsive website might require some initial investment, especially if you have an enterprise-level platform. But the investment is worth it because you’ll see increased traffic, more visibility on search engines, and deliver a good user experience.

Responsive websites look great on all devices, which can help you have a good impression on your prospective customers. As many people have started to shop on their mobile phones, this design change is essential now.

2. Get the Right Traffic
 
Most e-commerce websites focus on bringing more traffic to their website, but they rarely consider the type of traffic they get. For example, if you’re an athletic sportswear and equipment brand, you might not benefit from traffic consisting of elderly individuals with limited mobility.

This means you need to optimize your traffic generating strategies to ensure the right kind of people find your website. Here are some tips that can help you achieve that:

    • Create an audience profile
    • Choose the right keywords to target
    • Be where your audiences are
    • Create content that will appeal to your target audience

You can use Google Analytics to keep track of the kind of traffic you see and alter your campaign accordingly. Track factors like geographic location, demographics, interests, technical data, time of visit, and other such factors.

3. Develop Long-Term Relationships

While new traffic and customers bring in revenue, old customers help you maintain stability. That’s why it is important to establish a long-term relationship with your clients.

One of the best ways to establish a long-term relationship is to get the client on your mailing list. This allows you to stay in touch with proven customers and repeat sales. Email marketing is a highly successful medium and you can get around $38 in returns for every dollar invested.

Developing long-term relationships through email marketing will be more successful than any other avenues, especially for e-commerce platforms.

4. Improve User Experience 
 
User experience is one of the most important factors to consider when building a website. Many website owners forget about it after the site is online and seeing visitors. It is important to keep an eye on the overall user experience and check if there’s a problem regularly.

For example, it is possible for your website to slow down and develop bugs over time. If you don’t check the user experience, you’ll miss these issues and fail to optimize your website accordingly.

Keep an eye on your Google Analytics data. You will need to audit your website if there’s a sharp drop in conversion rates or a steep rise in bounce rates.

5. Experiment With Different Content Marketing Strategies

Most business owners stick with blogging and writing articles as a part of their content marketing campaign. While such strategies are still effective, 2019 is an excellent time to expand your reach and explore different options. There are different kinds of content marketing platforms to explore and they include:

    • Video tutorials and how-to guides
    • Podcasts
    • Podcasts with guests and interviews
    • Candid Livestream content
    • Whitepapers with in-depth research
    • Infographics and similar image-based content

These formats are more appealing and will keep your audiences engaged. Infographics are some of the most shared content formats available today. Around 84% of marketers who have used this format find it useful.

Experimenting with different types of content is a great way to get more user engagement. It is also a good way to stand apart from the crowd. Different content formats might require a little more investment, but they deliver great ROI.

6. Increase Sales
 
Most business owners become lost in the world of modern marketing and lose sight of what truly matters; sales. You need to make sure all of your marketing strategies translate meaningfully to sales directly or indirectly.

For example, if you have a healthy content marketing campaign that brings in a lot of traffic, look at the nature of that traffic. Is it research traffic that won’t convert or buyer traffic that will translate to sales?

If you’re getting largely research traffic, you need to rethink your content marketing strategy. You need to optimize your CTA, target different keywords, and alter the content accordingly.

This applies to all of your marketing campaigns. Use Google Analytics to examine the performance of your marketing campaigns. Check which strategies translate to sales most often and redirect your investment there. This ensures you have a streamlined and optimized campaign.

7. Personalize Interaction with Users
You can see an 18% spike in sales if you provide a personalized experience to customers. They like brands that tailor their services according to their preferences and requirements.

Personalized interaction doesn’t have to be complicated. You can just add the customer’s name to promotional emails and offer something like a discount on their special days. That will go a long way to impress customers.

You can also optimize your e-commerce websites to ensure it provides recommendations based on a customer’s shopping history.

These goals can help you take your e-commerce business to new heights. Adding new goals every year will ensure your business doesn’t stagnate or fall behind the competition.

Author Bio:
Ayushi Choudhary is a Jr. Content writer working with Ranking By SEO. In her corporate life she write many blogs and articles on SEO, Link building, SMO and many more.

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